A 40 page magazine for potential Lexus customers, bringing together all the news, events and collaboration stories from the Lexus world.
Intended to reinforce the brand’s design and lifestyle proposition, it promotes engagement with the brand and encourages further interaction with Lexus’s digital channels. The design required a strong editorial style and a premium print execution to push the brand towards an elevated lifestyle aesthetic.
A targeted email campaign to drive loyalty and sales within existing Dolce Gusto customers.
A new design was needed for this series of engagement emails which elevated them above previous executions whilst remaining consistent with the brand’s market position.
To build a more valuable, everyday relationship that would help AA customers feel more like members, Digitas/Kitcatt Nohr undertook the relaunch of the AA member experience.
The ‘Good to Go’ concept embodied a positive can-do attitude and a simple new mission – to help members be better prepared for the everyday unexpected. This new customer journey required a rebrand that rolled out over member brochures, emails, DM, social and landing pages and was designed in collaboration with other members of the team.
A campaign to support fundraisers involving multiple pieces of work across a variety of mediums. Central to the campaign was the fundraisers kit, providing everything a host would need to make a successful coffee morning.
Once an initial look and feel was established, I worked with the design team to execute a host of DM, tube posters, web assets, digital banners and more.
Won Best Integrated Campaign at the 2016 DMA awards.
A targeted DM piece to coincide with the launch of the new compact ‘urban’ SUV, the UX, in 2019.
It is the culmination of a series of engagement emails. The content of this ‘newspaper’ is determined by information collected about the customer, serving up relevant stories as well as information about the new Lexus UX.
At the start of this pitch it was my task to establish a strong type design style as a launching point for all executions going forward.
The purpose of these initial poster designs was to inspire and inform the creatives working on the pitch.
Design of key elements for the Publicis Pride campaign, including posters, t-shirts, hats, landing page and the truck float for the parade.
A variety of personalised DM and email programmes encouraging customers to test drive and upgrade to the latest Lexus models.
The designs needed to work across various models, retain a premium feel and be in line with any concurrent marketing.
In my time at Kitcatt Nohr I worked on many DM packs for Dogs Trust, often working to tight budgets and time constraints. This pack found a nice way to celebrate the old dogs whilst raising money for them.
Exploration and implementation of a look and feel for a new app which provides a marketplace for multiple brands where users can ‘share’ products and be rewarded in return.
With so many partner brands, the challenge was to create a branding for LetsBab that could be used across a variety of product images, without detracting from those images.
Working with an ECD, we took their raw design ideas and created a cohesive Lets Bab handwriting.
Initially implemented across Instagram, the look and feel is being rolled out across the website, app and other channels and will help define the Lets Bab experience.
With strict corporate guidelines, Delta web banner design is generally based around sourcing compelling destination images which will work behind copy on all the various web banner sizes (i.e. skyscrapers, MPUs, leaderboards).
On this project, however, there was a little more room to create something original, so I designed vintage postcards based on iconic American travel destinations.
I have recreated this double MPU as a gif, but the original executions were developed as more complex flash files.
A series of emails to launch and communicate the benefits of Visa’s new online payment product, Visa Checkout.
I worked with the creative team and illustrators/animators to create character-based gifs to draw customer identification and engagement.
Whilst freelancing, I worked on numerous Waitrose projects. This included DM pieces, emails and press ads, all requiring an eye for elegant layout and typography.
